Tips to Follow When Using Promotional Items

July 27, 2017

If you are running a business and want to increase your overall brand awareness then you should consider using promotional items. The world of promotional items is vast including items like personalized cutting boards but prior to looking at options like personalized cutting boards you first need to get the right narrative.

Importance of Having the Right Message

In order to maximize your chances of success you will need to come up with a message, slogan or call to action that makes people associate your brand with whatever it is your company offer. This step requires a considerable amount of thought and consideration. Something that you might consider doing is conducting some preliminary market research to find out what consumers think about your company right now. The feedback provided by these individuals even though may not be overly positive can be used as a starting point. To ensure you are getting the best possible information it would be prudent to compile the statistical data from members of your targeted demographic. When you have worked out the kinks and figured out what angle to use the next step is to begin sourcing for companies that specialize in these promotional products.

Selecting the Right Promotional Product Supplier

When you have figured out what your message is going to be the next step is identifying the right promotional product supplier. There are numerous firms out there that are vying for your business but not all of them are going to be suitable options. The initial step is to begin screening these organizations in detail to try and determine which one is best suited for your needs

·    How long has the organization been providing these promotional products? The firm should have a minimum of five (5) years recent activity. If the organization has less than five years activity you would have a difficult time knowing whether they are capable of meeting deadlines and providing good quality products.

·    Where are the promotional products sourced from? This is a key question especially if the products are sourced from developing countries that may have sub-standard quality control practices in place. While the cost to produce these products may be low there is an inherent risk your clients may draw the conclusion that the products are inferior so your brand is also inferior. When it comes to using promotional products the rule of thumb to follow is use nothing but the best quality your budget allows.

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After you have covered these preliminary items the subsequent step is to review the fees being quoted by the promotional product suppliers and find out how long it will take them to complete the order. The reason you have to investigate this is some of the firms you come across may have turnaround times that are not in-line with your marketing campaigns. If you followed the outline we provided you should be able to find the promotional product supplier best suited for your marketing needs so begin reviewing the firms now that you know what is involved.